Persolkelly required a new website that would be an external manifestation of their new brand strategy. Bringing together their diverse business units in one cohesive story bolstering a customer centric experience.

The Challenge

Along with streamlining their new brand, the website needed to provide clear guidance on who they are and what they do, creating a user-friendly channel for their audience to engage.

The Goal

The goal was to guide the primary audience—job seekers—and the secondary audience—employers—toward the right pathways. I designed an interactive element to engage and connect with each segment, incorporating clear and targeted messaging.